Designing Better Services Experiences
Designing Better Service Experiences from Continuum on Vimeo.
Design firm Continuum and the AIGA design association convened a group of top business leaders and innovators from a variety of backgrounds and industries, including Disney, Facebook and Zipcar, to discuss how designing a service experience with purpose can transform a company’s image and make people’s lives better.
Introduction to Ethnography
Ethnography is a research method based on observing people in their natural environment rather than in a formal research setting.
6 Steps to ethnographic research:
- Define the problem
- Find people
- Plan an approach
- Collect data
- Analyze data & interpret opportunities
- Share insights
Find out more about ethnography research at An Ethnography Primer, an introduction to the subject by Aiga, the association of design professionals.
