Steve Bishop is global lead of environmental impact at the design and business innovation firm IDEO:

There’s a need for making sustainability compelling to people in ways other than adhering to policies, avoiding regulatory encounters. This is an opportunity for growth in business, and an opportunity for positive impact. Ideas flow in a generative nature, building on one another. 

Keep reading the interview at The Atlantic. 

Today we present a promotional video from David Kelly Design, one of the three funding firms of IDEO - together with Bill Moggridge’s ID Two and Mike Nuttall’s Matrix Product Design. For the looks, we guess this must be somewhere late 80’s. In any case, a funny piece.

12 Ways To Add Design Thinking Into Your Project - Tom Hulme from HackFwd on Vimeo.

HackFwd invests on “Europe’s most passionate geeks” with pre-seed money while offering them support in the form of training and coaching.
During the HackFwd Build 2.0 event, Tom Hulme from IDEO gave a presentation about 12 Ways to Add Design Thinking to Your Project, including:

1. Keep challenging questions
2. Think hard who do you involve; embrace diversity
3. Involve partners in the process; they’re smarter than you
4. Be user-centered; more than focus groups
5. Look at analogous environments
6. Look at extreme users, the outliers
7. Think about the entire journey 
8. Prototype
9. Think stories, not concepts
10. Design everything, even non-consumer facing stuff
11. Launch to learn; build it & ship it
12. Iterate; act on the feedback

For more great presentations from HackFwd check their sister site Where Passion Meets Momentum.

Introduction to OpenIDEO / OpenIDEO.com from IDEO on Vimeo.

OpenIDEO is a place where people design better, together for social good. It’s an online platform for creative thinkers: the veteran designer and the new guy who just signed on, the critic and the MBA, the active participant and the curious lurker. Together, this makes up the creative guts of OpenIDEO.

To become a place where good ideas gain momentum, OpenIDEO depends on participation — your inspirations, his comments, her concepts, our design process. It’s these efforts, these big and small moments of sharing and collaboration, that make this platform a dynamic resource for tackling significant global challenges.

OpenIDEO is an initiative by design firm IDEO.

Bill Moggridge responds to Don Norman’s “Design Thinking: A Useful Myth” via Core77

“Tim Brown (IDEO) says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking” (extracted from TED site).

• Change by Design by Tim Brown (book)
• Tim Brown on Creativity & Play (video)

Video “Designing for People or How to Facilitate User Feedback” by Nathan Waterhouse (IDEO) on a presentation given at HackFwd incubation program.

For more appealing videos from IDEO & HackFwd, check Passion Meets Momentum.