Design Thinking Barcelona
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Return of Investment of User Experience

In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI).

Download a PDF poster of the ROI of User Experience animation featured in this video.

Dr. Weinschenk is part of Human Factors International and has published 4 books on user experience. Her most recent book, Neuro Web Design: What Makes Them Click?.

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Design with Intent Cards - a Toolkit for Influencing Behavior Through Design

This set of cards created by by Dan Lockton with David Harrison and Neville A. Stanton offer 101 patterns for influencing behavior through design.

The authors write:

“All design influences our behaviour, but as designers we don’t always consciously consider the power this gives us to help people, (and, sometimes, to manipulate them). There’s a huge opportunity for design for behaviour change to address social and environmental issues where people’s behaviour is important, but as yet little in the way of a guide for designers and other stakeholders, bringing together knowledge and examples from different disciplines, and drawing parallels which can allow concepts to be usefully transposed. The Design with Intent toolkit (the cards and wiki) aims to make a start, however small, on this task”

The Design with Intent Cards are organized in eight groups: architecture, interaction, ludic, perceptual, cognitive, machiavellian, and security.

You can learn more about the cards and download them here.

Via Lottahassi.com

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Video “Designing for People or How to Facilitate User Feedback” by Nathan Waterhouse (IDEO) on a presentation given at HackFwd incubation program.

For more appealing videos from IDEO & HackFwd, check Passion Meets Momentum.